Physical & merch
From a tightly-curated capsule to a full product line — sourcing, manufacturing, fulfilment, the boring parts that decide whether it works.
DTCApparelCPG
We use AI and qualitative analysis to do what algorithms alone can't — read audiences, match them to the brands they'll actually care about, and help creators turn that audience into products of their own.
Influencer marketing without the guesswork. We model audience overlap, brand affinity and commercial signal before a single dollar is spent.
We match you with brands you'd actually endorse — and help you build products, services and businesses you sell direct to your community.
Models can rank. They can't read a room. We layer machine analysis with cultural and commercial judgement — four passes, every brief.
Who they actually reach, and how deep. We map the followers behind the follower count — demography, geography, behaviour, the loops between accounts.
QUANTSemantic and visual analysis of years of creator output, mapped against a brand's tone, values and competitive set. Fit is found, not faked.
AI / NLPConversion patterns, purchase intent, historical campaign data and price-elasticity reads — so a decision rests on outcomes, not vanity reach.
PERFORMANCEWhere the model stops and we begin. Trend judgement, brand-safety nuance, and the human call that turns a "good fit" into the right partnership now.
HUMANEvery output is explainable. We show the working — the signals, the weights, the dissent. Black-box answers don't survive in a boardroom.
Read the full approachBrand deals are how most creators earn. We help them build what comes next — products and services they sell direct to the people who already trust them.
From a tightly-curated capsule to a full product line — sourcing, manufacturing, fulfilment, the boring parts that decide whether it works.
Cohort programmes, on-demand courses, paid newsletters, premium communities. Pricing, packaging, retention — designed for the audience you already have.
Consultancies, SaaS, agency work, equity-backed ventures — the moves that turn an audience into a business with a balance sheet of its own.
The platforms change every quarter. Audiences don't move that fast. We work with what's actually durable.
Briefs from brands. Conversations with creators. Either way, no decks of recycled buzzwords — just a frank read of whether there's a fit.